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BalanceIt: A Unique Approach to Nutrition for Companion Animals

February 13th, 2019 by Laurie Brush

BalanceIt, a vet-guided nutrition companion for pets including senior dogs and cats in West Michigan

Many pet parents struggle to know the best food, and method to feed their companion animals. Commercial pet food recalls can be scary, as can news about the FDA investigating boutique & grain-free dog food as a potential cause of hidden heart disease.

Veterinarians typically recommend commercial or prescription foods that meet these guidelines developed by the World Small Animal Veterinary Association:

  1. Food is formulated by full-time, board-certified Ph.D. veterinarian nutritionists.
  2. Food is manufactured by a company that conducts extensive live feeding trials.
  3. Company’s R&D team publishes peer-reviewed research.

Yet well-meaning pet food stores often direct pet parents toward heavily marketed boutique brands that do not meet these guidelines. Read the rest of this entry »